Guangzhou, China — June 26, 2025 – Winkey Technology successfully convened the 2025 Brand Innovation Conference at the Conrad Guangzhou, bringing together top industry professionals, market analysts, R&D scientists, and product strategists. With a focus on scientific research, sustainable technology, and market-driven solutions, the event showcased how Chinese cosmetics ingredients are stepping onto the global stage.
As the beauty and personal care market demands more science-backed, sustainable, and culturally grounded innovations, Winkey Technology is answering that call—not only as a pioneer of cosmetics peptide and Chinese botanical innovation, but also as a visionary in building a globally recognized Chinese ingredient brand.
The 2025 Winkey Brand Innovation Conference officially kicked off in Guangzhou, China.
A Global Vision: Advancing the Global Presence of Chinese Cosmetic Ingredients
The summit began with a keynote address by Ms. Dong Shufen, Senior Advisor to the China Association of Fragrance, Flavour and Cosmetic Industries (CAFFCI), who emphasized the foundational role of ingredient innovation in driving sustainable growth across the beauty industry. She highlighted the importance of investing in science and technology to support the advancement of China’s raw material sector and contribute to the broader global beauty ecosystem.
"Innovation drives high-quality growth." - Opening remarks by Ms. Dong Shufen
Following her remarks, Dr. Ding Wenfeng, Founder and Chairman of Winkey Technology, delivered a keynote titled “Towards a Globally Recognized Chinese Ingredient Brand.” In his speech, Dr. Ding shared reflections on China’s growing strength in technological innovation across multiple sectors, and noted the opportunity for Chinese cosmetic ingredient companies to build stronger international presence through scientific research, quality manufacturing, and brand-building. He outlined Winkey’s long-term commitment to expanding its innovation capabilities and partnering with global beauty brands to bring Chinese-origin ingredients to a broader market.
Dr. Ding Wenfeng shares Winkey's vision for a globally recognized Chinese ingredient brand.
Global Trends & Market Intelligence: Translating Insight into Strategy
The conference featured market insights from Frost & Sullivan, a global consulting firm, and CHAILEEDO, China’s leading and most-viewed beauty industry media platform, providing both global and regional perspectives on ingredient innovation. Discussions covered the evolving markets for peptides and botanical actives, as well as rising consumer demand for anti-aging solutions, oil-based skincare, scalp microbiome care, and post-procedure recovery products.
These analyses offered valuable strategic guidance on future growth areas, highlighting opportunities for Chinese ingredient innovators to align with international market trends.
Industry experts share global trends and growth insights at the 2025 Winkey Brand Innovation Conference
Next-Gen R&D: Peptides, Green Tech, and Traditional Botanicals
1. Peptide Innovation
Led by Dr. Liu Zijian, Chief Scientist, Winkey introduced multiple next-generation peptide compounds, such as:
- WKPep®Erasin- a breakthrough peptide targeting TGF-β to boost 8 core types of collagen.
- WKPep®Salaregen S & WinPep®Sparin - targeting inflammation and repair pathways with precision.
- Tripeptide-105: immune-boosting anti-aging peptide
- Mini Collagen Peptide (Tripeptide-29): new cosmetics ingredient in China.
These were developed using AI molecular design, network pharmacology, and skin physiology to optimize performance and mechanism targeting.
Dr. Liu Zijian, Winkey Chief Scientist, presenting next-generation bioactive peptides developed through AI molecular design and systems biology.
2. Chinese Botanical Innovation
Mr. He Xiaoyu, Senior Researcher, introduced the "Originated in China" series featuring:
- Upcycled COSMOS-certified Camellia Squalane.
- Upcycled Prinsepia utilis fermentation for instant lifting.
- Phlomoides Rotata Extract: a Tibetan herb extract, outperforming madecassoside in skin repair.
- Anoectochilus Roxburghii Extract: a Firming, anti-aging & soothing multifunctional active
- Gentiana Veitchiorum Extract for soothing and calming.
These reflect Winkey’s commitment to culturally-rooted, sustainably sourced ingredients.
Mr. He Xiaoyu, Senior Researcher, unveiling the 'Originated in China' botanical series.
3. Synthetic Biology & Green Peptides
Dr. Xue Jingjing, Postdoctoral Scientist, presented the company’s progress in green peptide synthesis, highlighting the development of fermentation-derived Carnosine—China’s first, co-developed with the Shenzhen Institute of Advanced Technology, Chinese Academy of Sciences.
Dr. Xue Jingjing, Postdoctoral Scientist, introduces Winkey's green peptide synthesis platform
This work reflects the rising importance of synthetic biology in reshaping the beauty ingredient landscape. Globally, biotech-driven approaches such as microbial fermentation, enzyme-catalyzed synthesis, and AI-assisted peptide design are accelerating the shift toward low-carbon, high-purity, and highly targeted active ingredients.
Winkey’s biotechnology strategy aligns with these global trends by integrating green chemistry principles, and clean manufacturing, creating a new generation of sustainable, functional peptides for next-gen beauty formulations.
4. Function Ingredients
Mr. Huang Rongwei, Senior Developer, introduced a newly launched base ingredient portfolio (emulsifiers, surfactants, thickeners, oils), optimized for sensory performance, formulation stability, and eco-compliance.
Mr. Huang Rongwei, Senior Developer, presenting a clean-label ingredient platform of function ingredients
From Ingredients to Applications: Empowering Product Innovation
With the beauty industry increasingly focused on efficacy, transparency, and green innovation, Winkey Technology is taking the lead—advancing next-generation peptides, AI-powered molecular platforms, and sustainable fermentation technologies.
At the confeence, Winkey’s product strategy team—led by Ms. Chen Yanrong (Chief Product Officer), Ms. He Yahui (Senior Product Expert), and Dr. Zhang Qianqian (Science Communication Officer)—introduced a series of forward-looking application concepts centered around key innovation themes:
- Collagen-boosting Peptide for advanced anti-aging
- Sensitive skin systems blending Tibetan medicinal herbs with functional peptides
- Scalp youth care solutions moving beyond anti-hair loss to microbiome balance
- Oil-based skincare innovation tapping into the booming “oil-in-everything” trend
Winkey offered ready-to-launch application concepts for brands seeking performance, novelty, and cultural differentiation.
Ms. Chen Yanrong, Chief Product Officer at Winkey, presents next-generation peptide strategies for collagen activation and skin firming.
Ms. He Yahui, Senior Product Expert, shares oil-based skincare innovation.
Dr. Zhang Qianqian, Winkey's Science Communication Officer, presents innovative solutions for sensitive skin and scalp youth care.
Strategic Collaboration for Long-Term Growth
To foster future innovation, Winkey announced two major strategic initiatives:
- A Talent Training Base with the School of Light Industry Science and Engineering of Beijing Technology and Business University.
- A one-stop R&D strategic collaboration with China’s National Cosmetics Evaluation Center
These partnerships will accelerate research commercialization, enhance product safety & efficacy testing, and bridge the gap between science and market needs.
Winkey signed strategic R&D partnerships to empower future innovation.
Our Vision: A world-leading Chinese active ingredient brand
As the world turns its attention to biotech, green chemistry, and culturally rooted beauty science, Winkey Technology is leading a new generation of ingredient innovation—born in China, designed for the world.
We’re proud to be shaping a future where Chinese ingredients don’t just follow trends—but set them.
Group photo of the Winkey team and partners, celebrating a successful conference
